Scott Brown had a much larger presence on social media sites than Martha Coakley, and had more Twitter followers, Youtube subscribers, and Facebook fans by far. It wasn't even close. I believe this had a big impact on the election day turnout. Scott Brown's use of new media even got out-of-states excited about the election. I believe that new media has changed the game in politics, and politics will never be the same again.
Tuesday, April 26, 2011
Politics
New Media definitely has a strong role in politics. Last year, in Professor Levinson's class, we had to write a paper about the role of new media in the special election between Scott Brown and Martha Coakley in Massachusetts. After doing a bit of research, I discovered the results were incredible.
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I did that same paper and thought Brown did an incredible job. I really think his social media presence greatly enhanced his campaign and definitely helped him win. I think that for candidates to reach and attract the younger voters, they need to take social media head on and seriously integrate it into their campaigns in order to get the votes.
ReplyDeleteExcellent example, thanks for sharing it.
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