It may sound strange, but I am vehemently opposed to well-wishing in an impersonal fashion. We've all done it. I used to do it, but I quit cold turkey one day when I was responding to a mass "Merry Christmas" text message. Amidst composing the message, it hit me like a ton of bricks: how much and whose time am I really wasting here? It got me thinking.
Holiday text messages, mass or personal, are entirely a waste of time. I find them interchangeable with Happy Birthday wall posts. The back-up shooting guard from modified basketball in 7th grade: Happy Birthday dude! That weird kid who moved 10 years ago and thinks the internet makes him friends with everyone and anyone: Happy Birthday man, what are you up to these days? I don't even know this guy: Happy birthday. A girl who I was never really friends with and haven't spoken to in 3 years: Happy Birthdayyyyyyyyyyy ! ! Do they all expect responses? I don't think so, how could they?
The message is in the medium, ask Marshall McLuhan. Is it really a nice thing to do? To make someones phone vibrate all day long on his or her birthday? Believe it or not, but I remember the birthdays that matter in my life. I do not need a link to your profile. I bought my girlfriend tickets to a show and took her to dinner, but I did not write on her wall. It's a waste of time and it says an infinite amount about you.